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The Mesurables: A weekly “cultural podcast” inviting listeners into the world of designer Waraire Boswell. Waraire is a business chameleon, with a career spanning 20 years specializing in custom and RTW collections for a spectrum of highly coveted individuals and companies. Mesurable’s touches on all facets of the fashion industry, business and current events.
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Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!
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show series
 
The Mesurables is a weekly “cultural podcast” inviting listeners into the world of designer Waraire Boswell. Boswell is a business chameleon, with a career spanning 20 years specializing in custom and RTW collections for a spectrum of highly coveted individuals and companies. The podcast touches on all facets of the fashion industry, business and c…
  continue reading
 
“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.” - Dee Boswell-Buck As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode! Work…
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“A blank content calendar inspires panic!” - Dee Boswell-Buck You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content…
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“Your business needs to be on social media.” - Dee Boswell-Buck What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers? The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a kno…
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“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.” - Dee Boswell-Buck If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quit…
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“I like to think of LinkedIn as an online networking event.” - Dee Boswell-Buck In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to co…
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“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!” - Dee Boswell-Buck Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — an…
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“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.” - Marsha V. Watson Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality? Online business manager Marsha V. Watson is a seasoned …
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“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue. Creating inclusive campaig…
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